Tag Archives: target market

Analytics for BlogMasters

By Scott Frangos | Published: May 4, 2008
by Scott Frangos Do you use Google Analytics? You should. Not only is it free, but it is comprehensive and seeks to make sense out of the raw stats most hosting control panels provide. It’s one thing to learn how many visitors you’ve had, and quite another to learn the “bounce rate” (what [...]
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Online Business: Husband Wife Team Deliver Drupal Template Store

By Scott Frangos | Published: April 26, 2008
by Scott Frangos A study of the home page reveals some interesting strategic thinking. Note that it's not named "DrupalTopNotchThemes." Instead, the system takes a back seat to the designs which are aimed at empowering small business owners, developers, and online retailers -- their target markets. The husband-and-wife duo of Christopher Fassnacht and Stephanie Pakrul, A.K.A. "Collective Mind," have announced their premium Drupal theme store, at TopNotchThemes.com
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Seven Questions to Ask Before You Advertise

By Scott Frangos | Published: February 8, 2008
by Michelle PW Most business owners and managers keep a fairly close eye on their marketing budgets. And nothing throws a budget out of whack faster than advertising. “Running small, inexpensive ads can be a good way to test certain marketing aspects before launching big, expensive, time-consuming campaigns.” Advertising, or paying good money to get your message in front [...]
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The Five “C’s” of Social Marketing….

By Scott Frangos | Published: November 16, 2007
Social Marketing
By Scott Frangos, Managing Editor, WebHelperMagazine.com Has "Content Marketing" surpassed Search Engine Marketing? Newt Barrett has a website (ContentMarketingToday.com) devoted to teaching how to "connect to your customers." In a number of thought provoking articles there, he makes a case for "content marketing," being much more important than Google marketing -- SEO/SEM. While "content is king," as they…
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Vertical Marketing to Your Advantage

By Sharon Housley | Published: April 10, 2007
by Sharon Housley What is vertical marketing? Simply put vertical marketing is promotion targeted at a specific industry. The benefits of vertical marketing are immense. Vertical marketing can open new doors and touch niche markets, where there maybe little competition. Often niche markets are ignored by large companies. A creative entrepreneur and marketer may find it easier [...]
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