by Scott Frangos
Do you use Google Analytics? You should. Not only is it free, but it is comprehensive and seeks to make sense out of the raw stats most hosting control panels provide. It’s one thing to learn how many visitors you’ve had, and quite another to learn the “bounce rate” (what [...]
by Scott Frangos
A study of the home page reveals some interesting strategic thinking. Note that it’s not named “DrupalTopNotchThemes.” Instead, the system takes a back seat to the designs which are aimed at empowering small business owners, developers, and online retailers — their target markets.
The husband-and-wife duo of Christopher Fassnacht and Stephanie Pakrul, A.K.A. “Collective Mind,” have announced their premium Drupal theme store, at TopNotchThemes.com
by Michelle PW
Most business owners and managers keep a fairly close eye on their marketing budgets.
And nothing throws a budget out of whack faster than advertising.
“Running small, inexpensive ads can be a good way to test certain marketing aspects before launching big, expensive, time-consuming campaigns.”
Advertising, or paying good money to get your message in front [...]
By Scott Frangos, Managing Editor, WebHelperMagazine.com
Has “Content Marketing” surpassed Search Engine Marketing? Newt Barrett has a website (ContentMarketingToday.com) devoted to teaching how to “connect to your customers.” In a number of thought provoking articles there, he makes a case for “content marketing,” being much more important than Google marketing — SEO/SEM. While “content is king,” as they…
by Sharon Housley
What is vertical marketing?
Simply put vertical marketing is promotion targeted at a specific industry. The benefits of vertical marketing are immense. Vertical marketing can open new doors and touch niche markets, where there maybe little competition. Often niche markets are ignored by large companies. A creative entrepreneur and marketer may find it easier [...]
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