In: Blogging Help, Copy Writing, Copywriting Matters, Online Business, Social Media-Marketing, Web Help

How NOT to Write a Business Blog

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Are you thinking of your business blog as a Conversation (with a capital “C”) with potential customers? Why not? That’s the strength and advantage you have over your competitors who either don’t have a blog, or have one but don’t converse with it. In this installment of our Copy Writing Matters series, we’ll look at two

In: Online Business, Social Media-Marketing, Video Marketing

Social Marketing Has Come of Age - Again?

By James Burchill

The pen is mightier than the sword. What a great line. Written no doubt by a pacifist I’m guessing, because I’m all for the power of the word (in the beginning there was only the word…) but facing someone in battle armed only with a ballpoint pen… I’d run a mile - unless of course I was Bruce Willis or Stallone, then I’d win no matter what.

Today… Continue reading

In: Blogging Help, Online Business, Social Media-Marketing

How Does Google Rank Blogs? Completely different than you think!

How Google Ranks Blogs

by Chris Lang

How Does Google Rank Blogs? A lot different than you think!

Google does not rank blogs anything like you think they do. What we think of as SEO does NOT work for blogs. For months I have been chasing Google with incoming links, social marketing and keyword SEO in my blog. Then… Continue reading

In: Blogging Help, OS WebMaster, Online Business, Social Media-Marketing

Stodgy Forums Are About to Get Zinged

by Scott Frangos

Do you use bulletin board and forum systems to do research, meet people in your profession and network? You should. That’s one big key to Social Media Marketing. But have you noticed that a lot of bulletin boards look and operate the same way they did in the 1990’s?

Why do you think that is? Complacency. Everybody is used to what a forum… Continue reading

In: Blogging Help, Social Media-Marketing, WordPress CMS Help

Open ID — Where Everybody Knows Your Name

by Scott Frangos

Ever get tired of having so many different logins, and identities on the various forums, blogs, communities and social marketing sites you frequent? Most people do. How about when you forget your password, and spend minutes guessing, only to do the request to email for new password — return to site — enter with new password — reset it, thing? Wouldn’t an elegant solution to… Continue reading

In: Social Media-Marketing, Web Help

Playing the Pipes

by Scott Frangos, Managing Editor

Have you taken a look at what Yahoo Pipes can do recently? People are playing the pipes for just about everything these days, including SEO and Social Marketing. If you’ve never dealt with them before, the roughtly one-year-old Yahoo Pipes are:

…a composition tool to aggregate, manipulate, and mashup content from around the web.

Sounds interesting. Basically Pipes are combining and sorting RSS feeds… Continue reading

In: Blogging Help, OS WebMaster, Social Media-Marketing, Web Help

MetaSocial Services - Stitching Your Social Network Together…

by Scott Frangos, Managing Editor - WebHelperMagazine.com

There is much energy, start-up capital, and media attention being paid to Social Networking and the companies that facilitate it, these days. Why? In a nutshell, I think it is about empowering people to communicate — on new levels. In a recent post, I wrote about the “5 C’s of Social Marketing” (beyond simply… Continue reading