This is the fourth article in a series on preparing videos for use on the web. Mobile and regular web browsers are increasingly expecting to find video on your blogs and websites. Video marketing, done professionally, can really help you market your business online. Is all of this free? What… Continue reading
by Sharon Housley
What defines a good podcast? Make no mistake — there is a difference between a good podcast and a not-so-good podcast. A high-caliber podcast is much more than just decent content. The sound quality, and the way a podcast is recorded, will impact the value of the podcast as well. Podcast structure and pre-planning are also important; do not… Continue reading
There’s a hard truth about marketing: People don’t care about businesses (and that includes your business).
What they care about is how your business’s products or services can solve THEIR problems, meet THEIR needs and make THEIR lives easier.
“By questioning, challenging and reversing, you start to look at benefits in a whole different way.”
In other words, you need to explain the benefits of your product or service, not the features.
So what… Continue reading
So you are about to launch a new site targeting Chinese customers, or add a Chinese version to your current site for the Middle Kingdom, and don’t know where to start your seo strategy. Far from being a complete reference, this article gives you eight quick tips that will get you started on the long march to your internet success in China and top position in the… Continue reading
Social Arena Marketing takes time and patience, but when done correctly has tremendous rewards. The following are some ideas and exercises to help you get started in the right direction
As it has been said many times, “you can’t improve what you don’t measure.” It definitely holds true for your web site.
Google provides a perfect solution for tracking your Social Arena Marketing activities: Google Analytics. One… Continue reading
 |  |  |  |  |  |
 |  |  |  |  |  |
 |  |  |  |  |  |
| By N2H | |||||
