Tag Archives: search engine marketing

SEO Matters: How to use the Power of Local Search

Here’s another article in our SEO Matters series, and here we’ll look at how local search really helps put a business on the map. by Scott Frangos A lot of “Content Masters” (a name for all of you managers using a Content Management System for your business websites) focus their Search Engine Marketing (SEM) strategy on good [...]
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The Five “C’s” of Social Marketing….

Social Marketing
By Scott Frangos, Managing Editor, WebHelperMagazine.com Has "Content Marketing" surpassed Search Engine Marketing? Newt Barrett has a website (ContentMarketingToday.com) devoted to teaching how to "connect to your customers." In a number of thought provoking articles there, he makes a case for "content marketing," being much more important than Google marketing -- SEO/SEM. While "content is king," as they…
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