Tag Archives: roi

Begin with Conversion Missioning in Mind

This article appears in our “Online Business” department, but also ties in nicely with a recent article on how “Website Goals Increase Online Success” . Here, we look at a step by step formula to increase the business results at your websites. by Scott Frangos There’s an old saying, popularized by author Stephen Covey:  “Begin with the [...]
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PPC Marketing – Real Tips for Increasing Volume in 2008

By Michael Behrens As the Chief Strategist of an Agency I have audited hundreds of accounts both in house and those of potential agency clients. Recently when auditing those of potential clients I have encountered a similar theme over and over, a move towards efficiency and away from volume. This could be construed as a positive [...]
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Plumbing Google Metrics

Google AdWords: The Primary Metric vs Lead Indicator by Thomas Hale The primary metric (measurable data, reports, numbers, results) for any ad campaign, let alone Google AdWords or some other Search Marketing endeavor, is long term ROI (Return On Investment). Simply put, when all is said and done what anyone that spends money on advertising wants to [...]
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