This article appears in our “Online Business” department, but also ties in nicely with a recent article on how “Website Goals Increase Online Success” . Here, we look at a step by step formula to increase the business results at your websites.
by Scott Frangos
There’s an old saying, popularized by author Stephen Covey: “Begin with the [...]
By Michael Behrens
The content networks, especially Google’s contextual network, have made a dramatic turn for the better in recent months. Google’s content network has been around for a while and most search marketers have at least tested it, possibly even found a few ad groups here and there that have been effective, but for the [...]
By Michael Behrens
As the Chief Strategist of an Agency I have audited hundreds of accounts both in house and those of potential agency clients. Recently when auditing those of potential clients I have encountered a similar theme over and over, a move towards efficiency and away from volume. This could be construed as a positive [...]
Google AdWords: The Primary Metric vs Lead Indicator
by Thomas Hale
The primary metric (measurable data, reports, numbers, results) for any ad campaign, let alone Google AdWords or some other Search Marketing endeavor, is long term ROI (Return On Investment). Simply put, when all is said and done what anyone that spends money on advertising wants to [...]
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