An effective Search Engine Optimization campaign begins by using keywords to target the subjects which you intend your web site to rank for. In order to rank in the search engine results pages (SERP’s), a web site has to have a position of relevance to the search engine for a given search term. This is usually achieved by having keyword rich content on the site that coincides… Continue reading
by Michelle PW
Most business owners and managers keep a fairly close eye on their marketing budgets.
And nothing throws a budget out of whack faster than advertising.
“Running small, inexpensive ads can be a good way to test certain marketing aspects before launching big, expensive, time-consuming campaigns.”
Advertising, or paying good money to get your message in front of your target market… Continue reading
By Scott Frangos
This is the second in a series on using the popular and comprehensive “HeadSpace” plugin from Urban Giraffe, written by John Godley. In the first article, we looked at an overview of the software with some screenshots showing how to set
It’s always amazing to me how few online marketers take the time to do some testing. Testing what? Testing two ads in adsense to see which one performs better. Or, testing two different headlines in ads. Testing a “landing page” (the page people come to on your site when the click on an ad) is very important. It’s so easy to do
Here’s another article in our series on how to write. Blogging. Website copy. eCommerce sales copy. Journalism. Even the pro’s must adapt to the latest techniques for writing blogs and web copy. The art of writing is perhaps even more important today with all the new technology and venues for your work. How
When you want to do Search Engine Marketing (SEM) in other countries (or just do research), you have to get beyond Google, even though they have extraordinary reach. But how do you learn what search engines are best in other countries? Well, Mr. Gow is going to tell you here, and he’s going to do so by teaching you how search engines may be analyzed using
There are a lot of people new to business blogging and web development, who don’t have a professional background in copywriting, or a college education in writing and journalism. Can you name 5-10 types of “leads,” and when to use them? What is the difference between features and benefits? What does the “inverted pyramid” style of writing
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