Tag Archives: radio

The Secret to Harnessing the Power of Social Media

By Daniel A Addington I think advertising is going crazy at the moment over SMO using guerrilla tactics, fancy viral videos, flash games, and a multitude of other fickle engagement strategies to get people talking or thinking about their brand online. There is a false perception, I believe, that if you can get a lot of [...]
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10 Podcast Tips That Lead To A Great Sound

by Sharon Housley What defines a good podcast? Make no mistake — there is a difference between a good podcast and a not-so-good podcast. A high-caliber podcast is much more than just decent content. The sound quality, and the way a podcast is recorded, will impact the value of the podcast as well. Podcast structure and [...]
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Advertising on a budget — Part 3: Frequency, frequency, frequency

By Michele PW This is the third article of a three-part series. I’m illustrating the marketing challenges of PrescottWeddings.com, a small business. Go here if you want to read “Part 1: Using print to drive traffic online” or “Part 2: Thinking small.” If you don’t remember anything else about marketing, remember this: Frequency is king. The more often [...]
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