by Scott Frangos
One of the newer online business models is Blogging. That’s right. Nowadays there’s a good number of people earning a living from their blogs, and a lot more earning a good side income from blogging. How? Well it’s a combination of the old-school business… Continue reading
A new convergence of Social Networks, Bloggers, and Advertisers came together in the Izea service, “SocialSpark”, which was launched earlier this year. Here, an experienced blogger and Social Media Marketer, Andy Beard, expresses his concerns about how paid blog reviews, and their sources, are being penalized in search rankings, inconsistently in his view, by Google and other search engines.
by Andy Beard
Since the first real information came out… Continue reading
by Michelle PW
This is the second article of a three-part series. I’m illustrating the marketing challenges of a small business, PrescottWeddings.com. Here’s where you can find “Part 1: Using print to drive traffic online.”
Our goal was to both build the PWC brand and drive traffic to the Web site. Advertising regularly was essential. Yet it was… Continue reading
Often, BlogMasters and WebMasters forget the power of offline advertising in their focus on SEO, SEM, and other onlline marketing tactics. But offline advertising is still a very powerful way to drive traffic to your website(s)… just take a look at this case study that profiles how a Bridal Services website grew to 40,000 hits per month.
By Michelle PW
This is the first article of a three-part series… Continue reading
by Michelle PW
Most business owners and managers keep a fairly close eye on their marketing budgets.
And nothing throws a budget out of whack faster than advertising.
“Running small, inexpensive ads can be a good way to test certain marketing aspects before launching big, expensive, time-consuming campaigns.”
Advertising, or paying good money to get your message in front of your target market… Continue reading
As a writer, part of the “art” in your work involves dealing with clients. This article on writing a press release (or how not to write one) brings up an excellent point — you’re writing a release so that the editors who receive it will decide to publish it. Well, Michele “PW” is going to tell you all
Above, the homepage for TalentDatabase.com is well thought out, and well designed. Each section (I looked at Comedy and Magic) has a well designed section graphic, and is populated already by a number of listings. [Ed.]
It would seem that the marketing potential of social media sites is a fairly open book. I came across a social networking site called… Continue reading
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