By Scott Frangos, Managing Editor, WebHelperMagazine.com

Has “Content Marketing” surpassed Search Engine Marketing? Newt Barrett has a website (ContentMarketingToday.com) devoted to teaching how to “connect to your customers.” In a number of thought provoking articles there, he makes a case for “content marketing,” being much more important than Google marketing — SEO/SEM. While “content is king,” as they… Continue reading

How Marketers Can Use Yahoo! Pipes to Increase Their Online Sales

By Rok Hrastnik

While RSS end-user adoption has been relatively slow, marketers have jumped at the chance to use this new internet channel increase their online sales.
“… (Yahoo Pipes) actually goes much further than anything on the market in enabling you to manipulate outside sources and come up with a new content output, all of this in a visual programming… Continue reading