Are you thinking of your business blog as a Conversation (with a capital “C”) with potential customers? Why not? That’s the strength and advantage you have over your competitors who either don’t have a blog, or have one but don’t converse with it. In this installment of our Copy Writing Matters series, we’ll look at two
Fifth Avenue Advisors, is a “B2B” (Business to Business) website for a company that helps other business people decide if it’s time to sell their company, and learn what it’s worth. The company wanted the advantages of a good, dynamic CMS — Content Management System — and one that was simple to manage and use. WordPress was chosen for its easy learning curve, powerful… Continue reading
I think advertising is going crazy at the moment over SMO using guerrilla tactics, fancy viral videos, flash games, and a multitude of other fickle engagement strategies to get people talking or thinking about their brand online. There is a false perception, I believe, that… Continue reading
The pen is mightier than the sword. What a great line. Written no doubt by a pacifist I’m guessing, because I’m all for the power of the word (in the beginning there was only the word…) but facing someone in battle armed only with a ballpoint pen… I’d run a mile - unless of course I was Bruce Willis or Stallone, then I’d win no matter what.
Today… Continue reading
Here’s an overview of some of the latest resources and news…
SEO Videos: The Search Engine Optimization Journal has released SEO Videos to help you keep on top of the game. I listened to the “Keyword Discovery Tool”, video — it is pretty basic with audio and views of the computer screen, but informative. Other titles there now… Continue reading
This fifth article in a series on preparing videos for use on the web examines some of the places to feature your videos online. Mobile and regular web browsers are increasingly expecting to find video on your blogs and websites. Video marketing, done professionally, can really help you market your business online… Continue reading
This is the fourth article in a series on preparing videos for use on the web. Mobile and regular web browsers are increasingly expecting to find video on your blogs and websites. Video marketing, done professionally, can really help you market your business online. Is all of this free? What… Continue reading
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