In: Online Business, Web Help

Begin with Conversion Missioning in Mind

This article appears in our “Online Business” department, but also ties in nicely with a recent article on how “Website Goals Increase Online Success” . Here, we look at a step by step formula to increase the business results at your websites.

by Scott Frangos

[caption id=”attachment_944″ align=”alignright” width=”299″ caption=”How would you convert team play into points in hocky if you couldn't see the… Continue reading

In: Online Business, Preparing Web Videos, Social Media-Marketing, Video Marketing

Video Commercials Online - How Much Should They Cost?

Creating professional but affordable online video

This is another article in our Video Marketing series.  Written by video ad professional, Bernie Day, it does a good job of explaining what you should do with a video to get a good result.  Ever see poorly produced videos online?  Yup.  Ever see nice looking videos without a clear, well developed message?  Sure… Continue reading

In: Blogging Help, Online Business, SEO Matters, Social Media-Marketing

SEO Matters: How to use the Power of Local Search

Here’s another article in our SEO Matters series, and here we’ll look at how local search really helps put a business on the map.

by Scott Frangos

A lot of “Content Masters” (a name for all of you managers using a Content Management System for your business websites) focus their Search Engine Marketing (SEM) strategy on good SEO techniques to rank as high as possible.  And with today’s… Continue reading

In: Blogging Help, WordPress CMS Help

WordPress 2.6 User Tips

Nine ways to use the new WordPress 2.6 for greater productivity and successful content creation…

by Scott Frangos

A new floating post box that grabs media you want to blog about, post versioning, avatar options and more… Is it time to upgrade, BlogMasters?  Sure — WP 2.6 offers some great new features for work teams. WordPress 2.6 was released yesterday, so let’s take a look at a some ways… Continue reading

In: Blogging Help, Online Business, Social Media-Marketing, WordPress CMS Help, WordPress CMS Reviews

WordPress as a CMS: Fifth Avenue Advisors

by Scott Frangos

Fifth Avenue Advisors, is a “B2B” (Business to Business) website for a company that helps other business people decide if it’s time to sell their company, and learn what it’s worth. The company wanted the advantages of a good, dynamic CMS — Content Management System — and one that was simple to manage and use. WordPress was chosen for its easy learning curve, powerful… Continue reading

In: Blogging Help, FireFox Tricks, SEO Matters, Social Media-Marketing

SEO Matters: Discovering Backlinks that Matter

This is the first in a new series on SEO Matters, where we’ll look at the basics, with some intermediate and advanced level tips to help your Blogs and Websites rank better in search results. Since Backlinks are very important, we’ll watch a short, informative video about the concept, then learn

In: Blogging Help, Social Media-Marketing, WordPress CMS Help, WordPress CMS Reviews

WordPress as a CMS: Greek Care Website

In this edition of the continuing series on using WordPress as a Content Management System — CMS — we take a look at GreekCare.org — a non-profit resource site using a handful of key plugins and some custom programming to meet its mission online.

by Scott Frangos

The Greek Care website (GreekCare.org.au) is a service for Melbourne, Australia’s aging… Continue reading