In: Social Media-Marketing, Web Help

Seven Questions to Ask Before You Advertise

Advertising your Site

by Michelle PW

Most business owners and managers keep a fairly close eye on their marketing budgets.

And nothing throws a budget out of whack faster than advertising.

“Running small, inexpensive ads can be a good way to test certain marketing aspects before launching big, expensive, time-consuming campaigns.”

Advertising, or paying good money to get your message in front of your target market… Continue reading

In: Blogging Help, Copy Writing, Copywriting Matters

How to Write a Press Release

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Here’s another article in a series on how to write better. How do you write a Press Release? Did you know there is a standard format for them? This P.R. pro does, and she’ll tell you how to write one — template included. There are debates online about the effectiveness of sending releases. Our quick take

In: OS WebMaster, Web Help

Hidden Facts of PHP

By Anirban Bhattacharyya

PHP is a wonderful language for the web. It is fast, light, has full object oriented support and enormous capability to create any sort of application which can run in web browser. Unfortunately, this potential of PHP is not always explored in the coding. A heavy website crumble when its popularity skyrockets and hits multiplies. In this article, I will present some of the tips and tricks… Continue reading

In: Web Help

Website Globalization

by Sharon Housley

Globalize Your Website The Internet has unlocked a wide array of markets and knocked down barriers that previously prevented merchants from marketing their products on a global scale. There are a number of ways to ‘globalize’ a website and broaden a businesses general appeal to an international audience.

  1. Payment Options - vary from country to country, therefore offering flexible payment options are important. While PayPal might be a good
In: Blogging Help, WordPress CMS Help

Testing WordPress Newsletters…

Comparing two commercial newsletter plug-ins for WordPress CMS

By, Scott Frangos - Managing Editor, WebHelperMagazine.com

How do you stay in contact with your website customers and fans when you’re using WordPress as your blog or CMS? A newsletter, when used properly, is a great way to touch base. Yes, even in the era of RSS subscriptions, newsletters are still needed. If you wait for your contacts to check their RSS reader… Continue reading