Is your personality in your blog posts? It should be. Most successful bloggers put in more than a small dose of “tude” in their writing. And most could also learn a lot from professional writers, so we’re pleased to present the thoughts of one such professional on how to weave your personality [...]
By Daniel A Addington
I think advertising is going crazy at the moment over SMO using guerrilla tactics, fancy viral videos, flash games, and a multitude of other fickle engagement strategies to get people talking or thinking about their brand online. There is a false perception, I believe, that if you can get a lot of [...]
by Sharon Housley
What defines a good podcast? Make no mistake — there is a difference between a good podcast and a not-so-good podcast. A high-caliber podcast is much more than just decent content. The sound quality, and the way a podcast is recorded, will impact the value of the podcast as well. Podcast structure and [...]
By Simon Dance
Of course the colossal media attention that Facebook has received – and it’s absurd valuations – coupled with the increasing number of member has certainly been a pull for all sorts of businesses to harness the platform, but the question is? How are they? And how are you – and your business [...]
This is maybe the most important article in our series on Copy Writing Techniques. You could be a very good writer, and lose out on readership if you don’t know how to hook people in to read your blog posts, web page copy, ebooks, articles — anything you write. What’s that have to [...]
This is one article in a series on how to write. Blogging. Website copy. eCommerce sales copy. Journalism. Even the pro’s keep themselves up to speed with the latest techniques for writing blogs and web copy. The art of writing is perhaps even more important today than it was [...]
By Patrysha Korchinski
There are three important components to buying podcast advertising that influence how well your commercial will work to meet your goals. The first element is the podcast or podcasts that you choose to buy time on. Finding the right podcast for your product or service is one part of the equation. The second [...]
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