It’s always amazing to me how few online marketers take the time to do some testing. Testing what? Testing two ads in adsense to see which one performs better. Or, testing two different headlines in ads. Testing a “landing page” (the page people come to on your site when the click on an ad) is very important. It’s so easy to do
Pew Internet released a report on a study of how teenagers interact with Social Media. It would appear that teenagers’ hobbies haven’t changed, although the platform through which they are enjoyed definitely has. The days of Annie Frank curled up with her dairy are gone, as more teenagers shut their books, go online and… Continue reading
How are your CSS skills coming? This great list should help you a lot, whether you’re just starting, or well on your way to Mastery… before the next CSS version makes it’s way to the next generation of browsers. It’s remarkable how much knowledge is online, and how when you pull the right “list” together, you have a sort of web based “book” written by many
There’s a reason that great leaders are called “visionaries.” There’s a reason that the power of the imagination fueling the arts, architecture, science fiction, and engineering, leads and then manifests what it sees — in reality. I remember when there were those arguing that websites and web pages were best left without graphics. Of course, that was when data transfer was much slower, but again
Are you having page load issues? Do you operate a CMS website or two that seems to take a long time (even on broadband) to download pages? Well, our Author, Max Kiesler, has ferreted out a number of solutions with some excellent techniques to address the basic issue — multiple Javascript and CSS files cause multiple “round trips” between the server and served pages. Take
This is one article in a series on how to write better. Blogging. Website copy. eCommerce sales copy. Journalism. Even the pro’s keep themselves up to speed with the latest techniques for writing blogs and web copy. The art of writing is perhaps even more important today with all the new ways to publish
There’s a reason why WordPress is so popular (well over 1 million installations, according to WordPress.org), and aside from the fact that it’s user-friendly, it is also set up to help you optimize for the search engines easily and effectively. Adam McFarland gives you some great tips in this article, which is one in a series of continuing tutorials and articles (including a regular "WordPress Roundup"
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