In: Social Media-Marketing, Web Help

Advertising on a budget — Part 2: Thinking small

Advertising on a Budget in the newspaper

by Michelle PW

This is the second article of a three-part series. I’m illustrating the marketing challenges of a small business, PrescottWeddings.com. Here’s where you can find “Part 1: Using print to drive traffic online.

Our goal was to both build the PWC brand and drive traffic to the Web site. Advertising regularly was essential. Yet it was… Continue reading

In: Social Media-Marketing, Web Help

An Easy Website Split - Testing Schedule You Can Use

It’s always amazing to me how few online marketers take the time to do some testing. Testing what? Testing two ads in adsense to see which one performs better. Or, testing two different headlines in ads. Testing a “landing page” (the page people come to on your site when the click on an ad) is very important. It’s so easy to do

In: OS WebMaster, Web Help

Working with CSS, DHTML and JavaScript

XHTML. DHTML. CSS. JavaScript. AJAX. A lot of acronyms for Open Source WebMasters to juggle. Here, you can learn about how CSS, DHTML & JavaScript — major components of and compliments to AJAX — work together in useful ways, see some examples, and try some exercises on your own… courtesy of Google Code for Educators. It’s not for brand new WebMasters

In: Blogging Help, OS WebMaster

Google Docs to HTML — cleanly…

In this tutorial, we’ll explore a quick way to repurpose a Google word processing document for use on the web with validated code, using a trick that will help you produce clean code.


by Scott Frangos, Managing Editor - WebHelperMagazine.com… Continue reading

In: Web Help

CSS Learning Trick

I taught myself HTML back in the mid-nineties and was proud of the fact that I was able to accomplish the design of fairly complex web pages with nothing more than a starter HTML book, an HTML reference book, and the knowledge I had stored in my head. But back in those days, we web designers had what looking back was a fairly limited amount of tools with which to… Continue reading