by Scott Frangos, Managing Editor - WebHelperMagazine.com
There is much energy, start-up capital, and media attention being paid to Social Networking and the companies that facilitate it, these days. Why? In a nutshell, I think it is about empowering people to communicate — on new levels. In a recent post, I wrote about the “5 C’s of Social Marketing” (beyond simply… Continue reading
The rapid evolution of social media has led to consumers controlling brands rather than marketers. Influencing news coverage through press releases and media relations is far more difficult now with news channels creating and shaping stories hand-in-hand with the general public. 30 percent of frequent social networkers trust their peers’ opinions when making a major purchase decision, but only 10 percent trust an advertisement (1). 77… Continue reading
by Scott Frangos, Managing Editor for WebHelperMagazine.com
What is Social Media all about? How to you get a good grip on it? If you’re like us, at WebHelperMagazine.com, we have a number of questions along those lines, so we thought a good person to ask would be Matt Colebourne, CEO of coComment. coComment is sort of “meta social” service for the aggregation of comments you make throughout… Continue reading
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