I think advertising is going crazy at the moment over SMO using guerrilla tactics, fancy viral videos, flash games, and a multitude of other fickle engagement strategies to get people talking or thinking about their brand online. There is a false perception, I believe, that… Continue reading
The pen is mightier than the sword. What a great line. Written no doubt by a pacifist I’m guessing, because I’m all for the power of the word (in the beginning there was only the word…) but facing someone in battle armed only with a ballpoint pen… I’d run a mile - unless of course I was Bruce Willis or Stallone, then I’d win no matter what.
Today… Continue reading
by Scott Frangos, Managing Editor WebHelperMagazine.com
When you’re starting your online business you need to stay efficient as you manage the books, make contacts, and stay on top of projects. So, what’s out that that can help you meet your business mission and goals online?
Let’s take a look:
Bookkeeping Services - Unless you love accounting, it will be good to find… Continue reading
By Simon Dance
Why do people spend so much time creating and uploading content for the internet? In the view of MySpace guru Richard Rosenblatt, the answer is age-old: ‘People like to express themselves, and they want to be famous. Those are two things we saw from the very beginning of MySpace. Five years ago MySpace didn’t even exist; in 2008 it’s going to do $800 million in revenue, and… Continue reading
By Simon Dance
Of course the colossal media attention that Facebook has received - and it’s absurd valuations - coupled with the increasing number of member has certainly been a pull for all sorts of businesses to harness the platform, but the question is? How are they? And how are you - and your business - harnessing Facebook pages?
Adding ‘value’ or ‘usefulness’ to your page is essential in order… Continue reading
Are you serious about using new, social media marketing tools for your online business? Not sure how to create videos, and then track and market them? What about online photo editing? Well, autor Peter Lenkefi has some favorite tools he uses — for free — and he’s ready to tell you all about them.
Linkedin is a business networking site focused on business networks, while FaceBook began as a sort of college yearbook online, with social interactivity, and now is expanding its mission based on user needs. [Ed.]
The world of social networking is getting, well, more social. But I question whether it is also getting more open, at least with my understanding of what the… Continue reading
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