This is another article from our SEO Matters series, where we’ll consider setting Goals using Google Analytics and how that can really take your game up a notch. Note carefully that setting goals not only helps you increase “conversions” (get visitors to take a certain action at your site), but also helps you learn
This is another article in our Video Marketing series. Written by video ad professional, Bernie Day, it does a good job of explaining what you should do with a video to get a good result. Ever see poorly produced videos online? Yup. Ever see nice looking videos without a clear, well developed message? Sure… Continue reading
Here’s another article in our SEO Matters series, where we examine the Title Tag and how it can take your site optimization to the max.
What is a “Title Tag”, and why are they important? Let’s find out, and learn how to write them better. They’re an important part of the SEO puzzle. Plus, for you WordPress Blog and Content Managers, I have a tip… Continue reading
Are you thinking of your business blog as a Conversation (with a capital “C”) with potential customers? Why not? That’s the strength and advantage you have over your competitors who either don’t have a blog, or have one but don’t converse with it. In this installment of our Copy Writing Matters series, we’ll look at two
Fifth Avenue Advisors, is a “B2B” (Business to Business) website for a company that helps other business people decide if it’s time to sell their company, and learn what it’s worth. The company wanted the advantages of a good, dynamic CMS — Content Management System — and one that was simple to manage and use. WordPress was chosen for its easy learning curve, powerful… Continue reading
Run for the hills. ICANN, the non-profit Domain Name regulating body formed in ‘98, has announced (see story here) an application process for new domain names, where you can replace the common names following the “Dot” (.com, .net, .org, .biz) with anything you want… for a price. The agency expects the first new domains… Continue reading
In this edition of the continuing series on using WordPress as a Content Management System — CMS — we take a look at GreekCare.org — a non-profit resource site using a handful of key plugins and some custom programming to meet its mission online.
The Greek Care website (GreekCare.org.au) is a service for Melbourne, Australia’s aging… Continue reading
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