A new floating post box that grabs media you want to blog about, post versioning, avatar options and more… Is it time to upgrade, BlogMasters? Sure — WP 2.6 offers some great new features for work teams. WordPress 2.6 was released yesterday, so let’s take a look at a some ways… Continue reading
By Jimmy Adames
SEO is a huge component most successful webmasters focus on to ensure quality & targeted traffic to their websites, as well as making sure it remains consistent. It is important to realize, although a large amount of traffic to a website can be pleasing, there could be a negative spin attached to that total. Performing the best SEO practices to ensure more targeted visitors to your… Continue reading
by Scott Frangos
When you’re building a new website, or revising an old one, a good CMS is an excellent site structure solution to help make editing and posting easy (no programming knowledge needed), optimize for search engines, and get the word out via RSS. You should compare and test-drive the demos offered at the sites below. Flexibility, support, and a robust development community are… Continue reading
There’s a hard truth about marketing: People don’t care about businesses (and that includes your business).
What they care about is how your business’s products or services can solve THEIR problems, meet THEIR needs and make THEIR lives easier.
“By questioning, challenging and reversing, you start to look at benefits in a whole different way.”
In other words, you need to explain the benefits of your product or service, not the features.
So what… Continue reading
By Michele PW
This is the third article of a three-part series. I’m illustrating the marketing challenges of PrescottWeddings.com, a small business. Go here if you want to read “Part 1: Using print to drive traffic online” or “Part 2: Thinking small.”
If you don’t remember anything else about marketing, remember this: Frequency is king.
The more often you… Continue reading
by Michelle PW
This is the second article of a three-part series. I’m illustrating the marketing challenges of a small business, PrescottWeddings.com. Here’s where you can find “Part 1: Using print to drive traffic online.”
Our goal was to both build the PWC brand and drive traffic to the Web site. Advertising regularly was essential. Yet it was… Continue reading
Often, BlogMasters and WebMasters forget the power of offline advertising in their focus on SEO, SEM, and other onlline marketing tactics. But offline advertising is still a very powerful way to drive traffic to your website(s)… just take a look at this case study that profiles how a Bridal Services website grew to 40,000 hits per month.
By Michelle PW
This is the first article of a three-part series… Continue reading
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