I think advertising is going crazy at the moment over SMO using guerrilla tactics, fancy viral videos, flash games, and a multitude of other fickle engagement strategies to get people talking or thinking about their brand online. There is a false perception, I believe, that… Continue reading
Viral marketing is a creative marketing technique that relies in large part on social networks to reach its audience. It is worth mentioning that viral marketing shouldn’t be confused with other traditional publicity techniques because whilst the second relies mainly on paid promotional services the other uses the free online community has a means of spreading the word. If done correctly more knowledgeable marketers will even… Continue reading
By Simon Dance
Of course the colossal media attention that Facebook has received - and it’s absurd valuations - coupled with the increasing number of member has certainly been a pull for all sorts of businesses to harness the platform, but the question is? How are they? And how are you - and your business - harnessing Facebook pages?
Adding ‘value’ or ‘usefulness’ to your page is essential in order… Continue reading
From my experience, people who try to increase the flow of organic traffic to their websites domain will at some point attempt a whole bunch of “optimisation techniques” without knowing if any of it really has had, or is having, any effect at all. Some of the SEO techniques I have seen… Continue reading
This is the first in a series of articles on using the PLR (Private Label Resale Rights) strategy in your online business. It focuses on three ways to make the strategy work for you. The next article explores more about this business technique, gives a list of ten more ways to use it online.
by John Atkinson
There are a lot more than just 3 ways to
There’s a hard truth about marketing: People don’t care about businesses (and that includes your business).
What they care about is how your business’s products or services can solve THEIR problems, meet THEIR needs and make THEIR lives easier.
“By questioning, challenging and reversing, you start to look at benefits in a whole different way.”
In other words, you need to explain the benefits of your product or service, not the features.
So what… Continue reading
A new convergence of Social Networks, Bloggers, and Advertisers came together in the Izea service, “SocialSpark”, which was launched earlier this year. Here, an experienced blogger and Social Media Marketer, Andy Beard, expresses his concerns about how paid blog reviews, and their sources, are being penalized in search rankings, inconsistently in his view, by Google and other search engines.
by Andy Beard
Since the first real information came out… Continue reading
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