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by Scott Frangos
A lot of “Content Masters” (a name for [...]
Are you thinking of your business blog as a Conversation (with a capital “C”) with potential customers? Why not? That’s the strength and advantage you have over your competitors who either don’t have a blog, or have one but don’t converse with it. In this installment of our Copy Writing Matters series, [...]
by Scott Frangos
Fifth Avenue Advisors, is a “B2B” (Business to Business) website for a company that helps other business people decide if it’s time to sell their company, and learn what it’s worth. The company wanted the advantages of a good, dynamic CMS — Content Management System — and one that was simple to [...]
This is the first in a new series on SEO Matters, where we’ll look at the basics, with some intermediate and advanced level tips to help your Blogs and Websites rank better in search results. Since Backlinks are very important, we’ll watch a short, informative video about the concept, then learn a FireFox trick [...]
In this edition of the continuing series on using WordPress as a Content Management System — CMS — we take a look at GreekCare.org — a non-profit resource site using a handful of key plugins and some custom programming to meet its mission online.
by Scott Frangos
The Greek Care website (GreekCare.org.au) is a service for Melbourne, [...]
Is your personality in your blog posts? It should be. Most successful bloggers put in more than a small dose of “tude” in their writing. And most could also learn a lot from professional writers, so we’re pleased to present the thoughts of one such professional on how to weave your personality [...]
By Daniel A Addington
I think advertising is going crazy at the moment over SMO using guerrilla tactics, fancy viral videos, flash games, and a multitude of other fickle engagement strategies to get people talking or thinking about their brand online. There is a false perception, I believe, that… Continue reading
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