A lot of “Content Masters” (a name for all of you managers using a Content Management System for your business websites) focus their Search Engine Marketing (SEM) strategy on good SEO techniques to rank as high as possible. And with today’s modern CMS and blogging tools like WordPress, Joomla, and Drupal — you get a lot of built in help in the form of RSS feeds and… Continue reading
A new floating post box that grabs media you want to blog about, post versioning, avatar options and more… Is it time to upgrade, BlogMasters? Sure — WP 2.6 offers some great new features for work teams. WordPress 2.6 was released yesterday, so let’s take a look at a some ways… Continue reading
Are you thinking of your business blog as a Conversation (with a capital “C”) with potential customers? Why not? That’s the strength and advantage you have over your competitors who either don’t have a blog, or have one but don’t converse with it. In this installment of our Copy Writing Matters series, we’ll look at two
Fifth Avenue Advisors, is a “B2B” (Business to Business) website for a company that helps other business people decide if it’s time to sell their company, and learn what it’s worth. The company wanted the advantages of a good, dynamic CMS — Content Management System — and one that was simple to manage and use. WordPress was chosen for its easy learning curve, powerful… Continue reading
This is the first in a new series on SEO Matters, where we’ll look at the basics, with some intermediate and advanced level tips to help your Blogs and Websites rank better in search results. Since Backlinks are very important, we’ll watch a short, informative video about the concept, then learn a FireFox trick
In this edition of the continuing series on using WordPress as a Content Management System — CMS — we take a look at GreekCare.org — a non-profit resource site using a handful of key plugins and some custom programming to meet its mission online.
The Greek Care website (GreekCare.org.au) is a service for Melbourne, Australia’s aging… Continue reading
This is another article in a series on preparing videos for use on the web. Mobile and regular web browsers are increasingly expecting to find video on your blogs and websites. Video marketing, done professionally, can really help you market your business online. Is all of this free? What skills… Continue reading
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