This is another article from our SEO Matters series, where we’ll consider setting Goals using Google Analytics and how that can really take your game up a notch. Note carefully that setting goals not only helps you increase “conversions” (get visitors to take a certain action at your site), but also helps you learn and [...]
by Scott Frangos
Have you ever noticed how many Open Source Content Management programs there are out there? CMSMatrix.org that tracks and compare them, currently lists over 750. But of that number, only a handful have risen to the top of the heap, and a new study, The Open Source CMS Market Share report from Water [...]
Are you thinking of your business blog as a Conversation (with a capital “C”) with potential customers? Why not? That’s the strength and advantage you have over your competitors who either don’t have a blog, or have one but don’t converse with it. In this installment of our Copy Writing Matters series, [...]
by Scott Frangos
Do you use Google Analytics? You should. Not only is it free, but it is comprehensive and seeks to make sense out of the raw stats most hosting control panels provide. It’s one thing to learn how many visitors you’ve had, and quite another to learn the “bounce rate” (what [...]
How many times have you conducted a careful search for a product or service, only to arrive at a site and be unable to turn up a specific item using that site’s internal search? Too many times, that’s exactly what happens, and there’s no excuse for it. Justin Palmer has composed a check [...]
When you want to do Search Engine Marketing (SEM) in other countries (or just do research), you have to get beyond Google, even though they have extraordinary reach. But how do you learn what search engines are best in other countries? Well, Mr. Gow is going to tell you here, and he’s going [...]
by Daniel Salas
In Part 1, you learned about Google Trends and how to research the interests of vacation and holiday travelers. We used the tool to compare different travel types, and to determine their relative popularity and seasonal trends over multiple years.
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In Part 2, we’ll analyze searches for different types [...]
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