In: Web Help

Begin with Conversion Missioning in Mind

This article appears in our “Online Business” department, but also ties in nicely with a recent article on how “Website Goals Increase Online Success” . Here, we look at a step by step formula to increase the business results at your websites.

by Scott Frangos
There’s an old saying, popularized by author Stephen Covey:  “Begin with the [...]

In: SEO Matters, Twitter, Web Help

SEO Matters: Website Goals Increase Online Success

This is another article from our SEO Matters series, where we’ll consider setting Goals using Google Analytics and how that can really take your game up a notch. Note carefully that setting goals not only helps you increase “conversions” (get visitors to take a certain action at your site), but also helps you learn and [...]

In: Blogging Help, Twitter, WordPress CMS Help, WordPress CMS Reviews

WordPress as a CMS: Greek Care Website

In this edition of the continuing series on using WordPress as a Content Management System — CMS — we take a look at GreekCare.org — a non-profit resource site using a handful of key plugins and some custom programming to meet its mission online.
by Scott Frangos

The Greek Care website (GreekCare.org.au) is a service for Melbourne, [...]

In: Blogging Help

Search Engine Optimisation – Myths, Risks and Pitfalls

Search Engine Optimisation - Myths, Risks and Pitfalls

By Nicholas C Smith

From my experience, people who try to increase the flow of organic traffic to their websites domain will at some point attempt a whole bunch of “optimisation techniques” without knowing if any of it really has had, or is having, any effect at all. Some of the SEO techniques I have seen…

In: Twitter

You Don’t Need More Traffic to Make More Money

By Adam McFarland
Every website owner has a somewhat unhealthy obsession with driving more traffic to their site. We all want more traffic, if for nothing else to be able to brag to others how many unique visitors we’ve received. Competition among web owners aside, actually doing something with that traffic is equally as [...]

In: Blogging Help, Twitter, Web Help

11 Tips To Fix Your Website’s Internal Search

How many times have you conducted a careful search for a product or service, only to arrive at a site and be unable to turn up a specific item using that site’s internal search? Too many times, that’s exactly what happens, and there’s no excuse for it. Justin Palmer has composed a check [...]

In: Blogging Help, Twitter, Web Help

The Case Against Outsourced SEO

By Adam McFarland
About a week ago I got a phone call from a college buddy of mine named Paul who runs a soon-to-launch online business. Here’s how the conversation went:

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Paul: “We want to hire your company to do the SEO for us. Whatever the price is, we can [...]