Nov
07
Plumbing Google Metrics
Google AdWords: The Primary Metric vs Lead Indicator
The primary metric (measurable data, reports, numbers, results) for any ad campaign, let alone Google AdWords or some other Search Marketing endeavor, is long term ROI (Return On Investment). Simply put, when all is said and done what anyone that spends money on advertising wants to know is have I received sufficient value back on the money I have spent… Continue reading
