An effective Search Engine Optimization campaign begins by using keywords to target the subjects which you intend your web site to rank for. In order to rank in the search engine results pages (SERP’s), a web site has to have a position of relevance to the search engine for a given search term. This is usually achieved by having keyword rich content on the site that coincides… Continue reading
Do you love Google? Well, Search Engine expert, Aaron Wall finds a lot…. NOT to like, including some “half truths” about PageRank, Link Equity, Organic Linking, and more. Remember the Google executives who said their mission was not to do evil? Hmmmmmm. Mr. Wall here details a number of border line offences, of interest to WebMasters and BlogMasters alike. Does he have a
2007 has been a very interesting year in the SEO/SEM industry. We’ve seen Google gain even more of the search engine market share and the rise and fall of some of the major SEO players. SEO itself has become more of an institution and it seems every company wants in on it whether or not they are qualified. SEO/SEM has become increasingly more visible as hosting and… Continue reading
By : Chris Vendilli
Highly targeted traffic is one of the most important entities in the internet universe. Any website owner or administrator recognizes the importance of driving traffic to a website. The success of any website does not rely entirely on the site itself.
You may have a terrific idea for a website, offer an excellent product or service, or have an exceptionally designed site with superb… Continue reading
by Sharon Housley
RSS is commonly defined as really simple syndication. So, this means that any material contained in a feed is available for syndication, right? Well no, not exactly. It means that the content contained in an RSS feed is in a format that is syndication friendly, if the copyright holder allows for syndication. Offering a feed for syndication does not in fact grant any legal rights to anyone… Continue reading
by Tom Hale
“Adwords Evil” is a bit of an exaggeration maybe, especially from a staunch Google advocate such as myself. But I am concerned.
When I first discovered Google AdWords it was love at first sight. Advertising for the masses, highly targeted, priority on relevance. Sounded like my kind of environment. I have often distilled the AdWords creed as I held it down to something like this, “Getting… Continue readingby Tom Hale
Most of my clients are SMBs (small-mid sized business). As such they do not have Madison Avenue sized war chests to fund elaborate AdWords campaigns right out of the starting gate. So I have to work quickly and efficiently.
“The initial keywords and two or three ads come from the target website, keyword tools, and a little common sense web surfing.”
One of… Continue reading
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