WebHelperMagazine.com

A new convergence of Social Networks, Bloggers, and Advertisers came together in the Izea service, “SocialSpark”, which was launched earlier this year. Here, an experienced blogger and Social Media Marketer, Andy Beard, expresses his concerns about how paid blog reviews, and their sources, are being penalized in search rankings, inconsistently in his view, by Google and other search engines.

by Andy Beard

Since the first real information came out… Continue reading

by Michelle PW

This is the second article of a three-part series. I’m illustrating the marketing challenges of a small business, PrescottWeddings.com. Here’s where you can find “Part 1: Using print to drive traffic online.”

Our goal was to both build the PWC brand and drive traffic to the Web site. Advertising regularly was essential. Yet it was… Continue reading

by Michelle PW

Most business owners and managers keep a fairly close eye on their marketing budgets.

And nothing throws a budget out of whack faster than advertising.

“Running small, inexpensive ads can be a good way to test certain marketing aspects before launching big, expensive, time-consuming campaigns.”

Advertising, or paying good money to get your message in front of your target market… Continue reading

By Karen Scharf

Image search is the fastest growing search on the web. And, since Google, Ask and Yahoo are now including images in their search results pages, web marketers have been presented with a whole new opportunity. So it only makes sense that website owners follow a few extra steps to ensure their images are optimized for search:

“If copyright issues are important to you, you might wish to watermark… Continue reading

It’s always amazing to me how few online marketers take the time to do some testing. Testing what? Testing two ads in adsense to see which one performs better. Or, testing two different headlines in ads. Testing a “landing page” (the page people come to on your site when the click on an ad) is very important. It’s so easy to do

Here’s another article in our series on Copy Writing Techniques. It’s largely about the creative writing techniques that fiction writers use, with some great tips for non-fiction writers. Sometimes you need to get creative in your work as a BlogMaster, advertising copy writer, and even in SEO copy writing. So get ready to juggle some hats as

Here’s another article in our series on how to write. Blogging. Website copy. eCommerce sales copy. Journalism. Even the pro’s must adapt to the latest techniques for writing blogs and web copy. The art of writing is perhaps even more important today with all the new technology and venues for your work. How