Category Archives: Copywriting Matters

How NOT to Write a Business Blog

By Scott Frangos | Published: July 2, 2008
Are you thinking of your business blog as a Conversation (with a capital “C”) with potential customers? Why not? That’s the strength and advantage you have over your competitors who either don’t have a blog, or have one but don’t converse with it. In this installment of our Copy Writing Matters series, [...]
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Three tips to improve your writing rhythm

By Scott Frangos | Published: May 23, 2008
Are bloggers professional writers? Well one definition of professional is if you make a full time living at it, and those that do usually know and use professional writing techiques. What techniques? Rhythm, for one. In this installment in our Copy Writing series, Michelle PW is going to tell you all [...]
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Headless Man Seen Running Through Southeast Asia

By Scott Frangos | Published: February 21, 2008
This is maybe the most important article in our series on Copy Writing Techniques. You could be a very good writer, and lose out on readership if you don’t know how to hook people in to read your blog posts, web page copy, ebooks, articles — anything you write. What’s that have to [...]
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How Not to Write a Press Release

By Scott Frangos | Published: February 4, 2008
As a writer, part of the “art” in your work involves dealing with clients. This article on writing a press release (or how not to write one) brings up an excellent point — you’re writing a release so that the editors who receive it will decide to publish it. Well, Michele “PW” is [...]
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Seven Common Usage Errors

By Scott Frangos | Published: January 28, 2008
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Here's another article in our series on Copy Writing Techniques. Ever notice that newspapers, magazines, ad agencies, and other professional publications employ writers AND editors? Well, a lot of Bloggers are trying to wear the "do it all yourself" hat. And that can be OK when you learn professional writing, AND editing techniques. But a powerful
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Keyword Density: Writing Tips for Business Success

By Scott Frangos | Published: January 23, 2008
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Here's another article in a series on how to write better. Quick quiz. When do you need to use "SEO savvy" copy writing? Answer: when you want to achieve better Search Engine ranking. Who doesn't? Our author here is going to give you some tips on how to do so. [Ed.] By Mike Tansey Now that you…

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How to Write a Press Release

By Scott Frangos | Published: January 22, 2008
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Here's another article in a series on how to write better. How do you write a Press Release? Did you know there is a standard format for them? This P.R. pro does, and she'll tell you how to write one -- template included. There are debates online about the effectiveness of sending releases. Our quick take
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