A lot of “Content Masters” (a name for all of you managers using a Content Management System for your business websites) focus their Search Engine Marketing (SEM) strategy on good SEO techniques to rank as high as possible. And with today’s modern CMS and blogging tools like WordPress, Joomla, and Drupal — you get a lot of built in help in the form of RSS feeds and… Continue reading
Are you thinking of your business blog as a Conversation (with a capital “C”) with potential customers? Why not? That’s the strength and advantage you have over your competitors who either don’t have a blog, or have one but don’t converse with it. In this installment of our Copy Writing Matters series, we’ll look at two
Fifth Avenue Advisors, is a “B2B” (Business to Business) website for a company that helps other business people decide if it’s time to sell their company, and learn what it’s worth. The company wanted the advantages of a good, dynamic CMS — Content Management System — and one that was simple to manage and use. WordPress was chosen for its easy learning curve, powerful… Continue reading
Run for the hills. ICANN, the non-profit Domain Name regulating body formed in ‘98, has announced (see story here) an application process for new domain names, where you can replace the common names following the “Dot” (.com, .net, .org, .biz) with anything you want… for a price. The agency expects the first new domains… Continue reading
I think advertising is going crazy at the moment over SMO using guerrilla tactics, fancy viral videos, flash games, and a multitude of other fickle engagement strategies to get people talking or thinking about their brand online. There is a false perception, I believe, that… Continue reading
In this continuing series on using WordPress as a Content Management System — CMS, we’ll take a look at NEXTbusNews.com — a corporate marketing site to get the word out about NEXTbus technology service for bus companies.
by Scott Frangos
NEXTbusNews.com features a features & benefits slideshow on the home page plus static elements and dynamic elements (posts at… Continue reading
In this day where rapid technology advancements meet the curve of social networking online, entrepreneurs are experimenting with new ways (and combinations of existing ways) to do business online. What about enabling social networkers to send gifts anonymously? How about an easy way to use small mobile screens for web surfing and business online? That’s exactly what Goosca and Squace are up to… Continue reading
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