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Here’s another article in a series on how to write better. Quick quiz. When do you need to use “SEO savvy” copy writing? Answer: when you want to achieve better Search Engine ranking. Who doesn’t? Our author here is going to give you some tips on how to do so. [Ed.]

By Mike Tansey

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Here’s another article in a series on how to write better. How do you write a Press Release? Did you know there is a standard format for them? This P.R. pro does, and she’ll tell you how to write one — template included. There are debates online about the effectiveness of sending releases. Our quick take

Here’s another article in our series on how to write. Blogging. Website copy. eCommerce sales copy. Journalism. Even the pro’s must adapt to the latest techniques for writing blogs and web copy. The art of writing is perhaps even more important today with all the new technology and venues for your work. How

This is one article in a series on how to write better. Blogging. Website copy. eCommerce sales copy. Journalism. Even the pro’s keep themselves up to speed with the latest techniques for writing blogs and web copy. The art of writing is perhaps even more important today with all the new ways to publish

This is one article in a series on how to write better. Blogging. Website copy. eCommerce sales copy. Journalism. Even the pro’s keep themselves up to speed with the latest techniques for writing blogs and web copy. The art of writing is perhaps even more important today with all the new ways to publish. But what’s different about writing for

This is one article in a series on how to write. Blogging. Website copy. eCommerce sales copy. Journalism. Even the pro’s keep themselves up to speed with the latest techniques for writing blogs and web copy. The art of writing is perhaps even more important today than it was when you wrote with a

There are a lot of people new to business blogging and web development, who don’t have a professional background in copywriting, or a college education in writing and journalism. Can you name 5-10 types of “leads,” and when to use them? What is the difference between features and benefits? What does the “inverted pyramid” style of writing