Social Media Marketing Tips - Video Submissions
This fifth article in a series on preparing videos for use on the web examines some of the places to feature your videos online. Mobile and regular web browsers are increasingly expecting to find video on your blogs and websites. Video marketing, done professionally, can really help you market your business online. Is all of this free? What skills do you need? What new companies offer helpful services? We’ll examine these and other questions as we take a look at the fast emerging world of online videos.
It’s hard to believe that YouTube is only three-years-old. In such a short amount of time videos have changed the way we market products and communicate with friends and family. If you look at Google Trends you’ll see that as many people search for videos as they do shopping and news. So if you are an internet marketer, then, for social media marketing tips purposes, you absolutely have to include videos in your mix.
YouTube is the #1 video site, of course. It receives more traffic than Google and, because Google owns YouTube, the videos rank well in Google too. You shouldn’t limit yourself to YouTube, however.
New video sites pop up every day and some of them might reach a target audience that matches well with your niche. Let’s take a look at some of them:
YouTube caters to a younger audience (18-24). Half have an income of $60K or more and half have attended college or grad school.
MetaCafe claims to have more than 25 million unique visitors each month. - Ed.
Metacafe is the second largest video site in the US. It focuses on creative videos from emerging talent and also established Hollywood performers. It gets 27 million unique visitors each month and attracts a heavily male audience with an average age range of 25-34.
Vids.Myspace.com has 10 million monthly unique visitors and is slanted more to females (57%).
Video.MSN.com reaches an older audience - more than half are over the age of 45. It gets 2.7 million unique visitors per month.
Googles’ other video site, Google Video, is similar to its images search option with a couple of interesting categories you should review: Most Blogged, Most Shared, and Most Viewed. - Ed.
Google Video attracts a slightly younger audience than YouTube and the audience is mostly white (71%) and male (53%).
Dailymotion is set up for larger videos: 150 MB, compared to YouTube’s 100 MB and has a video limit of 20 minutes compared to YouTube’s 10 minutes. It appeals to a male audience (60%).
TubeMogul is one video uploading service that distributes the videos you upload to several popular viewing sites. - Ed.
If you’re not sure which video sites to use, there are video uploaders that will upload your videos to all the main video sites. Look for software or membership plans that have testimonials and customer support. All you do is create the video and the uploading service will take care of the rest for you. Each video site has different requirements for tagging and descriptions and file size so it will save you a ton of time if you use a service like this.
If the thought of making a video intimidates you, remember that you don’t have to appear in the video. You can place an ad in Craigslist or look on elance to hire someone else to appear in it. Or you can do a Camtasia or PowerPoint type video that is a slide show of screen shots.
No matter what type of product you sell or what type of market you are in, video will work for you. Please feel free to let us know how videos have worked for you.
R. Scott Hall runs marketersexpress.com where you can explore what Web 2.0 and social media optimization can do for your business. Article Source: EzineArticles.com
Written by: Scott Frangos
This entry was posted on Thursday, May 1st, 2008 at 9:09 pm and is filed under Social Media-Marketing, Video Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
