Video Marketing - Optimizing a Video for Marketing On YouTube - Part 2
Marketing on youtube.com is a rapidly growing method of online promotion for many web site owners. And as youtube’s popularity continues to increase daily, using youtube as a method of free traffic generation for your site, it’s a sure recipe for success.
“Youtube itself has its own built-in search feature, so for your video to be found by searchers, the correct keywords must be in the title, the keyword tags, and the description.”
In this article, we will discuss the NON video components of video marketing using youtube.com.
For the online entrepreneur (the web site owner seeking to make money online) the purpose of your youtube video is to bring traffic to your site. But before you are able to bring traffic from your youtube video to your web site, you first need viewers to see your video.
Assuming that in your niche there’s a demand for the information that you are providing, the first step is to upload your video to youtube’s site. As part of this process you’ll be Title (naming your video), a description, adding tags (keywords), and also placing your video into a category from the list of category choices.
Begin by doing a little research on the correct keywords for your industry. Find out what keywords people are using to search for. But this is not a “guessing” process. Similar to choosing a new niche to enter, be sure that there is a demand for your product or service. Are people willing to part with their money to purchase what you have? And if they are, what keywords do they enter into a search engine to find what you are selling.
YouTube.com has an extensive help section, including more advice on “tags” for your videos to help people find them using site search (above).
This process is important for two reasons.
(1) Youtube itself has its own built-in search feature. For your video to be found by searchers, the correct keywords must be in all three of the following: (a) the title (b) the keyword tags, and (c) the description.
(2) Youtube’s site is indexed by search engines and placed within THEIR database. Yes google and other search engines gets some of its content from youtube. So the typed components (as listed above) need to be keyword rich to attract the right viewers, rather than a random selection of those who are there to see what’s new.
How to get started:
TITLE
Your most important keyword should be in the first one to three words of your title. (And a longer descriptive title is better than a short one of only a few words.)
DESCRIPTION
This is where many video marketers go wrong. The first thing to appear should always be your URL, followed by a hard return. This is because it will make a clickable link to your web site. Next, put as many words as possible in your description. More often than not, a youtube marketer will only put one or two sentences. But a longer description (for example 500 to 1000 words) is better. Remember that spidering robots index text. So give them a little food to work with.
TAGS
These are your keywords. Separate them with spaces.
CATEGORY
Choose the best fit from the choices provided.
Here is an example of a video making use of all three of these elements.
About the Author: Virginia Culp is a voice over professional, audio expert, and the co-author of Video Boot Camp. Learn more on video production for online, in this free youtube video. Article Source: EzineArticles.com
Written by: Scott Frangos
This entry was posted on Saturday, February 16th, 2008 at 8:00 am and is filed under Blogging Help, Social Media-Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
