Video Marketing - Optimizing a Video for Marketing On YouTube - Part 1
Above, a screenshot from YouTube.com shows videos being watched, and featured videos. How does YouTube select “featured” videos? Here’s what they say: “YouTube’s members rate videos they like, and we review highly-rated and recent videos for consideration in the “Featured Videos” section of the home page and the featured videos on the “Categories” page. In addition, our programming team takes suggestions from members at editor@youtube.com and scans the site for videos of interest.” - Ed.
Marketing on youtube.com is a rapidly growing method of online marketing for many web site owners. And as youtube’s popularity continues to increase daily, using youtube as a method of free traffic generation for your site, it’s a sure recipe for success.
“Drawing the visitor from youtube’s site to yours is a little like bringing a customer FROM the yellow pages book to your web site (or even having them pick up the phone.)”
When crating your video, be sure to take QUALITY into account. In other words choose top notch music, record your voice well, and use images (whether motion or still visuals) that compliment the message that you want to convey.
For the online entrepreneur (the web site owner seeking to make money online) the purpose of your youtube video is to bring traffic to your site. With that in mind there are three elements to include in every video that you place on youtube.
1) Make sure that the viewer understands exactly what you are offering.
What this means is clearly state the benefits to them of what they will receive when they come to your site. Because as buyers (consumers) we ask the question, “what’s in it for me?” that will help you to put into words what your message will be. It’s not a list of how many of something you have, or how good it is. But what the result will be if they start using your product or service.
2) Where are YOU and how do they find you?
The web world’s equivalent of a phone number is your URL. Place this at the beginning and end of your video. And if the visuals permit, also place it along the bottom of the video screen in a “lower third”. Remember that not all viewers will watch all the way to the end of the video, so be sure to get YOUR url in front of them more than once.
3) A call to action
They watched your video … and now what?
Drawing the visitor from youtube’s site to yours is a little like bringing a customer FROM the yellow pages book to your web site (or even having them pick up the phone.) Once they are on your site they are now a captive audience with no distractions from your competitors. But in order to bring the visitor to your site, they need some instructions (some direction.) This is called a call to action.
Examples of this might include, “for more information about …”, or “to receive your free report on …. “, “to learn more about how XZY product can help your business …”.
Finally, youtube will limit your video to ten minutes in duration. But that doesn’t mean you have to make your video the maximum length. Often the most effective infomercial site web videos are short, sweet and to the point. To keep the attention of your viewer, your promotional message can be conveyed in only a few short minutes. Here’s an example of a short YOUTUBE video.
About the Author: Virginia Culp is a voice over professional, audio expert, and the co-author of Video Boot Camp. Learn more on video production by watching this free youtube video. Article Source: EzineArticles.com
Written by: Scott Frangos
This entry was posted on Monday, February 11th, 2008 at 8:05 am and is filed under Blogging Help, Social Media-Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
