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Often, BlogMasters and WebMasters forget the power of offline advertising in their focus on SEO, SEM, and other onlline marketing tactics. But offline advertising is still a very powerful way to drive traffic to your website(s)… just take a look at this case study that profiles how a Bridal Services website grew to 40,000 hits per month.

By Michelle PW

This is the first article of a three-part series… Continue reading

By Virginia Culp

Above, a screenshot from YouTube.com shows videos being watched, and featured videos. How does YouTube select “featured” videos? Here’s what they say: “YouTube’s members rate videos they like, and we review highly-rated and recent videos for consideration in the “Featured Videos” section of the home page and the featured videos on the “Categories” page. In addition, our programming… Continue reading

How many times have you conducted a careful search for a product or service, only to arrive at a site and be unable to turn up a specific item using that site’s internal search? Too many times, that’s exactly what happens, and there’s no excuse for it. Justin Palmer has composed a check list so this won’t happen at your sites. - [Ed.]

By Justin Palmer

Google… Continue reading

By Edward Beckett

An effective Search Engine Optimization campaign begins by using keywords to target the subjects which you intend your web site to rank for. In order to rank in the search engine results pages (SERP’s), a web site has to have a position of relevance to the search engine for a given search term. This is usually achieved by having keyword rich content on the site that coincides… Continue reading

by Michelle PW

Most business owners and managers keep a fairly close eye on their marketing budgets.

And nothing throws a budget out of whack faster than advertising.

“Running small, inexpensive ads can be a good way to test certain marketing aspects before launching big, expensive, time-consuming campaigns.”

Advertising, or paying good money to get your message in front of your target market… Continue reading

By Karen Scharf

Image search is the fastest growing search on the web. And, since Google, Ask and Yahoo are now including images in their search results pages, web marketers have been presented with a whole new opportunity. So it only makes sense that website owners follow a few extra steps to ensure their images are optimized for search:

“If copyright issues are important to you, you might wish to watermark… Continue reading

By Scott Frangos

This is the second in a series on using the popular and comprehensive “HeadSpace” plugin from Urban Giraffe, written by John Godley. In the first article, we looked at an overview of the software with some screenshots showing how to set