WebHelperMagazine.com

There’s a hard truth about marketing: People don’t care about businesses (and that includes your business).

What they care about is how your business’s products or services can solve THEIR problems, meet THEIR needs and make THEIR lives easier.

“By questioning, challenging and reversing, you start to look at benefits in a whole different way.”

In other words, you need to explain the benefits of your product or service, not the features.

So what… Continue reading

by Bob Sommers

Getting your blog ranked high on Google is a fantastic way to attract potential clients. Here’s how it’s done.

“Google provides far more weight to the theme of your blog post based on the quality and size of the sites linking back to your blog than the text on your blog.”

1. Select Your Keywords and Keyword Phrases
Choose the keywords and keyword phrases you want your blog post to rank… Continue reading

One of the most pleasing effects that AJAX offers web designers i the ability to create slideshows, lightboxes, galleries and image transition effects. Here is a collection of favorite effects from generous programmers and designers — those gifted with left-brain and right-brain talent — for free as reviewed by Max Keisler.

by Max Keisler

I was looking through some of my older posts tonight and realized my last post… Continue reading

By Adam McFarland

Like most web developers or SEO professionals, I use a vast array of tools to get the job done. I use a combination of desktop and web applications, some purchased and some free. Everyone I know has downloaded a free copy of Mozilla Firefox, but few realize that by installing some of the 1,500 free extensions they can eliminate the need for most of the… Continue reading

by Bob Sommers

A blog is an incredible tool, the kind that only the second generation of Internet technology can offer. Since the technology arrived in the early 2000s that allowed blogging to become a household activity, the opportunities offered by the medium have only continued to expand.

One of the most incredible and underused opportunities present in blogging is the ability to make a profit. Of the 85 million blogs currently… Continue reading

At WebHelperMagazine.com, we run article series on Copy Writing Techniques to help you in creating good web content at your blogs and sites, and have a section on Social Media Marketing which contains a number of articles on the details of creating videos for the web. But has anyone given any thought to the history of visual story telling? First came Theater, then Television

This is maybe the most important article in our series on Copy Writing Techniques. You could be a very good writer, and lose out on readership if you don’t know how to hook people in to read your blog posts, web page copy, ebooks, articles — anything you write. What’s that have to do with the headless