We’re an industry association focused on providing advertising and audience measurement standards for episodic and downloadable media.

Our constituents include individual content producers, media companies, publishers, syndication companies and distributors offering downloadable media, advertising agencies, marketers, technology suppliers, hardware and software manufacturers of portable, set-top and desktop media products and services, market research firms and audience and advertising effectiveness measurement companies.
The ADM Mission Statement

To provide leadership in and organization of advertising and audience measurement standards, research, education and advocacy to all those involved in downloadable media (such as podcast/ATOM/RSS media enclosures) across the Internet, mobile devices, handsets, set-top boxes, P2P and other emerging platforms.

http://downloadablemedia.org

Thanks for your post, and a link to the Assoc. for Downloadable Media. What is your Assoc. all about?
- Scott

http://www.downloadablemedia.org/index.php/creating-ads-for-podcasts-podcast-advertising

Happy New Year.

Susan