Podcasting for Profit
3 Ways to Generate an Income Through Audio or Video Podcasts
There are dozens of ways podcasters are earning an income through audio and video podcasting beyond advertising and sponsorship. Discover how you can podcast for profit using 3 methods - direct, indirect and integrated.
Direct Method = Tools to use to monetize your podcast content
You would get paid for playing an audio advertisement, for mentioning a product, for selling your premium content or by asking your audience for a donation. While having an audience is a key ingredient to how much you can charge, you’re making money from directly selling your content to others or asking others to subsidize the cost of producing your podcast content.
Examples of the direct method are:
- Advertising
- Sponsorship
- Tip Jars
- Donations
- Premium Content
- Paid Subscriptions
- Licensing
- Selling Archived Content
- Grants
Indirect Method = Opportunities that help you monetize your podcast knowledge and skills
You would make money by being hired to speak or teach others about podcasting. Whether you get a book deal or sign a TV contract, whether you lead a workshop or speak in front of an audience, you are making money indirectly from podcasting simply because your skills and expertise is in hot demand.
Examples of the indirect method are:
- Speaking Engagements
- Book or Music Deals
- Presentations
- Consulting
- Teaching
- Job Opportunities
- Movie or TV Contracts
Integrated Method = Techniques to monetize your audience by turning them into customers
You use your podcast to generate leads and turn your audience into paying customers. This is especially effective for those who sell products and services and need a way to turn that valuable podcast audience into clients.
Examples of the integrated method are:
- Affiliate Marketing
- Selling Services
- Selling Products
- Selling Memberships
- List Building
- Contests / Surveys
- Merchandise
About the Author: Leesa Barnes teaches insider tips on how to use podcasts to open doors, generate leads and make more-money. Leesa has helped hundreds of businesses worldwide make money podcasting using her simple seven step process. If you want to learn how to generate an income using a podcast, visit http://www.leesabarnesbooktour.com to download 2 free chapters of Leesa’s book, Podcasting for Profit.
Article Source: EzineArticles.com
Written by: Scott Frangos
This entry was posted on Tuesday, November 13th, 2007 at 2:20 am and is filed under Blogging Help, Social Media-Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
