Comments on: The Five “C’s” of Social Marketing…. http://www.webhelpermagazine.com/2007/11/five-cs-of-social-marketing/ BlogMaster Techniques and Social Media Matters Tue, 06 Jan 2009 13:32:55 +0000 http://wordpress.org/?v=2.6 By: Stitching Your Social Network Together… http://www.webhelpermagazine.com/2007/11/five-cs-of-social-marketing/#comment-1310 Stitching Your Social Network Together… Fri, 04 Apr 2008 17:59:46 +0000 http://webhelpermagazine.com/2007/11/five-cs-of-social-marketing/#comment-1310 [...] it is about empowering people to communicate -- on new levels. In a recent post, I wrote about the "5 C's of Social Marketing" (beyond simply "networking", many in business are interested in "marketing" in new ways) -- [...] [...] it is about empowering people to communicate — on new levels. In a recent post, I wrote about the “5 C’s of Social Marketing” (beyond simply “networking”, many in business are interested in “marketing” in new ways) — [...]

]]> By: penny stocks list http://www.webhelpermagazine.com/2007/11/five-cs-of-social-marketing/#comment-1210 penny stocks list Sun, 24 Feb 2008 15:46:59 +0000 http://webhelpermagazine.com/2007/11/five-cs-of-social-marketing/#comment-1210 thats nice piece of info thank you for sharing it good job thats nice piece of info
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]]> By: Scott Frangos http://www.webhelpermagazine.com/2007/11/five-cs-of-social-marketing/#comment-895 Scott Frangos Fri, 23 Nov 2007 18:43:26 +0000 http://webhelpermagazine.com/2007/11/five-cs-of-social-marketing/#comment-895 Hi Glenn - Welcome... all the way from Oz, and tomorrow, into today. Since it's usually a day later there I always wished you could help us out with the stock market, sports scores, etc. :) Hey... I have to agree with you about the conversational factor of today's web. I've even been noticing some new "meta-conversational" tools like coComment (see: http://www.cocomment.com) -- a sort of aggregator of the comments you make. Seems like the dance goes on. What's next? Maybe to answer that question we need to look backward, into yesterday, instead of forward. I mean, conversations have been around a long time. The new web simply facilitates them. What about town meetings? Best to you down under. - Scott Hi Glenn -
Welcome… all the way from Oz, and tomorrow, into today. Since it’s usually a day later there I always wished you could help us out with the stock market, sports scores, etc. :) Hey… I have to agree with you about the conversational factor of today’s web. I’ve even been noticing some new “meta-conversational” tools like coComment (see: http://www.cocomment.com) — a sort of aggregator of the comments you make. Seems like the dance goes on. What’s next? Maybe to answer that question we need to look backward, into yesterday, instead of forward. I mean, conversations have been around a long time. The new web simply facilitates them. What about town meetings? Best to you down under.
- Scott

]]> By: Glenn Nicholas http://www.webhelpermagazine.com/2007/11/five-cs-of-social-marketing/#comment-894 Glenn Nicholas Fri, 23 Nov 2007 13:33:10 +0000 http://webhelpermagazine.com/2007/11/five-cs-of-social-marketing/#comment-894 I'll chime in here (all the way from Oz) to wish you a happy thanksgiving, and to nod in agreement with most of what you say. Everything except the bit about missing the importance of community interaction :) The web has always been a publishing platform of sorts. The advent of the RSS enabled blog has changed it though. All of a sudden blog-based websites were available for free. They were designed for non technical users (not web designers). More importantly they were designed to support not just publishing, but a conversation. Comments, trackbacks and pings and RSS have all been important factors in making blogs a far more powerful tool for social interaction (over the web) than non-blog enabled platforms. All in all, a content marketer's dream come true. I’ll chime in here (all the way from Oz) to wish you a happy thanksgiving, and to nod in agreement with most of what you say. Everything except the bit about missing the importance of community interaction :)

The web has always been a publishing platform of sorts. The advent of the RSS enabled blog has changed it though. All of a sudden blog-based websites were available for free. They were designed for non technical users (not web designers). More importantly they were designed to support not just publishing, but a conversation. Comments, trackbacks and pings and RSS have all been important factors in making blogs a far more powerful tool for social interaction (over the web) than non-blog enabled platforms.

All in all, a content marketer’s dream come true.

]]> By: bloggingzoom.com http://www.webhelpermagazine.com/2007/11/five-cs-of-social-marketing/#comment-860 bloggingzoom.com Mon, 19 Nov 2007 17:03:29 +0000 http://webhelpermagazine.com/2007/11/five-cs-of-social-marketing/#comment-860 <strong>The Five “C’s” of Social Marketing…....</strong> Has Content Marketing surpassed Search Engine Marketing? Several new media marketing gurus think it has. But what do they mean by "Content Marketing," exactly, and why do they think it is more important than Google SEO & SEM strategies? Where shou... The Five “C’s” of Social Marketing…….

Has Content Marketing surpassed Search Engine Marketing? Several new media marketing gurus think it has. But what do they mean by “Content Marketing,” exactly, and why do they think it is more important than Google SEO & SEM strategies? Where shou…

]]> By: Scott Frangos http://www.webhelpermagazine.com/2007/11/five-cs-of-social-marketing/#comment-857 Scott Frangos Sun, 18 Nov 2007 19:51:10 +0000 http://webhelpermagazine.com/2007/11/five-cs-of-social-marketing/#comment-857 Hi Newt (& all) - Enjoyed your thoughtful comment. And, I agree with your main point which I take to mean that the content you write, if valuable and on target, will convince a prospect that you know your stuff -- and so interest them in becoming your client. You also mentioned "asking for the sale" (yes, sign me up to your list) -- there really is an art to that (sometimes called "consultative selling"), whether you are writing, or just meeting in person with a prospective customer. It will be interesting to see if any readers take issue with the notion of content as a sales vehicle. A pure "journalist" might argue that they are writing simply to inform. In that case, then they are asking us to "buy" their point of view (unless they love endless arguements). In the case of Newspapers, Magazines, eZines (online and off), they are first asking us to "buy" the publication if there is a subscription fee, and then asking us to "support" it by "clicking" on ads and visiting advertisers, to make purchases from them. We "buy" the content this way, perhaps indirectly, because the advertisers pay for it. The persuasion then, is that we have something valuable to read, so you visit, and the ensuing site traffic results in the sale of advertising. It might also result in direct acquisition of clients. -- Scott Hi Newt (& all) - Enjoyed your thoughtful comment. And, I agree with your main point which I take to mean that the content you write, if valuable and on target, will convince a prospect that you know your stuff — and so interest them in becoming your client. You also mentioned “asking for the sale” (yes, sign me up to your list) — there really is an art to that (sometimes called “consultative selling”), whether you are writing, or just meeting in person with a prospective customer.

It will be interesting to see if any readers take issue with the notion of content as a sales vehicle. A pure “journalist” might argue that they are writing simply to inform. In that case, then they are asking us to “buy” their point of view (unless they love endless arguements). In the case of Newspapers, Magazines, eZines (online and off), they are first asking us to “buy” the publication if there is a subscription fee, and then asking us to “support” it by “clicking” on ads and visiting advertisers, to make purchases from them. We “buy” the content this way, perhaps indirectly, because the advertisers pay for it. The persuasion then, is that we have something valuable to read, so you visit, and the ensuing site traffic results in the sale of advertising.
It might also result in direct acquisition of clients.
— Scott

]]> By: Newt Barrett http://www.webhelpermagazine.com/2007/11/five-cs-of-social-marketing/#comment-846 Newt Barrett Sat, 17 Nov 2007 18:06:44 +0000 http://webhelpermagazine.com/2007/11/five-cs-of-social-marketing/#comment-846 Scott, I think that the persuasion bit comes from being so compelling as a trusted information source that your web visitors and other prospects are 'persuaded' that doing business with you is a great idea. It's very much like the way that Joe and I both sell. We try to understand exactly what a customer needs to accomplish, then we try to help them understand why, given current marketing realties, creating content that is truly relevant to their clients' needs will help them acquire and retain lots more customers. Thus, it's first about persuading them about a world view. Then, if they begin to see us as trusted advisors rather than B.S.artists, they are much more likely to want to do business with us. Of course, you still have to ask for the order: "Click here." :-) For example, my most recent client came to me because of an article that I highlighted in my weekly newsletter(MayI add you to the list or would you rather sign up for the RSS feed? How's that for a sales pitch?) about the BookSurge eNewsletter. The client told me that my article made him to realize that they need to communicate similarly to a new target audience. He saw my company as the logical provider of that service because of specific content that I provided. The content, though, had nothing to do with selling him anything. There is another piece of persuasion that has to do with 'persuasion architecture' a term that the Eisenberg brothers coined and write about in their excellent book, Waiting for your Cat to Bark.(Available on my website, by the way). This involves creating a wesite structure that moves web visitors toward a purchase. That's a lot harder than just writing good stuff. Scott,
I think that the persuasion bit comes from being so compelling as a trusted information source that your web visitors and other prospects are ‘persuaded’ that doing business with you is a great idea.
It’s very much like the way that Joe and I both sell. We try to understand exactly what a customer needs to accomplish, then we try to help them understand why, given current marketing realties, creating content that is truly relevant to their clients’ needs will help them acquire and retain lots more customers. Thus, it’s first about persuading them about a world view. Then, if they begin to see us as trusted advisors rather than B.S.artists, they are much more likely to want to do business with us. Of course, you still have to ask for the order: “Click here.” :-)
For example, my most recent client came to me because of an article that I highlighted in my weekly newsletter(MayI add you to the list or would you rather sign up for the RSS feed? How’s that for a sales pitch?) about the BookSurge eNewsletter. The client told me that my article made him to realize that they need to communicate similarly to a new target audience. He saw my company as the logical provider of that service because of specific content that I provided. The content, though, had nothing to do with selling him anything.
There is another piece of persuasion that has to do with ‘persuasion architecture’ a term that the Eisenberg brothers coined and write about in their excellent book, Waiting for your Cat to Bark.(Available on my website, by the way). This involves creating a wesite structure that moves web visitors toward a purchase. That’s a lot harder than just writing good stuff.

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