Archive for October, 2007
In: Web Help

Unintentional AdWords Evil

by Tom Hale

“Adwords Evil” is a bit of an exaggeration maybe, especially from a staunch Google advocate such as myself. But I am concerned.

When I first discovered Google AdWords it was love at first sight. Advertising for the masses, highly targeted, priority on relevance. Sounded like my kind of environment. I have often distilled the AdWords creed as I held it down to something like this, “Getting… Continue reading

In: Web Graphics Help, Web Help

Web Page Design Concepts

by Scott Frangos, Managing Editor for WebHelperMagazine.com

Web Design Collage

This article presents a discussion of Website Design Concepts, and practical exercises with the goal of developing a site framework representing a well designed website.

Concept 1: General Design Principles/BenchMarking…

Good design is a combination of science and art. This is particularly true when you use web programming to design a… Continue reading

In: Web Help

Hyphen vs. Underscore in URLs

by Tony Turner, Creative Director: Cranium Creations

An age-old question, and an important consideration in the interest of SEO, usability, and semantics, for folder and file naming convention in websites. Some prefer not using a word-separator when naming domains, files, or folders for the web. For those that do use word-separators, we must choose whether a hyphen or an underscore character is the best choice.

“When a link is underlined, it… Continue reading

In: Blogging Help, WordPress CMS Help

Into the Clouds… Wordpress Categories to Tags

By, Scott Frangos - Managing Editor, WebHelperMagazine.com

Now you can boost your categories into the Clouds — tag clouds, that is. Matt of WordPress.com (yes… the Matt — Matt Mullenweg - behind the whole WordPress application development) has announced on WordPress.com, that users of the free WordPress blog service may now elect to convert their Categories into Tags, via a new addition to the Manage menu. This… Continue reading

In: Web Help

Listening to Your Customers

by Sharon Housley

Mastering the art of managing customer complaints can seem like a thankless job, but keep in mind that for every customer that shares their worries, concerns or complaints, there are likely more that did not express their dissatisfaction, and instead simply moved on to a competitor. Customer complaints can, and should be treated as opportunities.

Customers that are willing to communicate can help provide information on… Continue reading

In: Photoshop Help, Photoshop for the Web, Web Graphics Help

Lesson 8 - Setting Stylized Type

Art for Web Icon

Premise for Photoshop Tutorial Series: You are a web designer at a small agency, and a client has called to request that you prepare a mock-up for a new home page for a company that sells gifts in Victoria B.C. - Canada. This Tutorial series was perfected and used in College Web Master classes by Author/Instructor Scott Frangos. Now… Continue reading

In: Web Graphics Help

GIF, JPEG, or PNG?

by Scott Frangos - Managing Editor of WebHelperMagazine.com

WebGraphics Overview

Overview of Web Graphic Formats:

Here’s a quick overview of the three main web graphic formats (we’re excluding Flash here, since it requires a plug-in, though we agree it is becoming a fourth major format): GIF, JPEG, and PNG. We’ll compare the three formats, then use and display actual images saved in those formats (images courtesy of PickleZone.com).