Monthly Archives: November 2006

Working Feeds Into Your Web Pages

By Sharon Housley | Published: November 14, 2006
Converting RSS to HTML Many webmasters have realized the benefit of using RSS to dynamically update websites. This means that the website content automatically changes when the RSS feed is updated. This allows for webmasters to serve dynamic content or a mixture of static and dynamic content on their website. “A number of flexible solutions exists for [...]
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Plumbing Google Metrics

By Tom Hale | Published: November 7, 2006
Google AdWords: The Primary Metric vs Lead Indicator by Thomas Hale The primary metric (measurable data, reports, numbers, results) for any ad campaign, let alone Google AdWords or some other Search Marketing endeavor, is long term ROI (Return On Investment). Simply put, when all is said and done what anyone that spends money on advertising wants to [...]
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